Larissa Lippel.

Hi, I’mLarissa.

I design products people enjoy using, interfaces for everyone, systems teams can trust, complex B2B tools made simple and online stores that sell.

Senior product designer. Seven years of B2B platforms, e‑commerce and fintech.

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Pisces, my constellation

Selected work

Dashboard of a real estate CRM, showing proposals, visits and leads waiting for action.B2B proptech · Shipped

The queue no one was watching

A quarter of new leads never got a first call. I redesigned how a real estate CRM distributes them.

1 in 4leads never reached a first contact Coming soon
Lease detail screen of a real estate platform, with transaction parties, values and progress steps.B2B fintech

Finding the error off the screen

Users thought they were waiting on the bank. The bank was waiting on them, and the system dropped the alert silently.

21%of support tickets on a single issue Coming soon
Home page of the Decanter wine store, with a featured Malbec banner.E-commerce · Live

Decanter: responsive redesign

Low contrast, unclear hierarchy and checkout friction on an online store for imported wine.

+22%mobile conversion Coming soon
Home page of the Ravin wine store, promoting the Ravin Elite subscription.E-commerce · Live

Ravin Elite: subscription and loyalty

Adding a subscription program to an existing purchase journey without adding friction.

USPof the brand after launch Coming soon
See all work (coming soon)

About

Larissa smiling outdoors, with glasses and her hair tied back.

I’m Larissa Lippel, a senior product designer based in São Paulo. I’ve been working in design since 2019, across agencies, studios and product teams.

Speaks Portuguese and English

More about me
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Experience

  1. Since 2025Senior Product DesignerPipeImob
  2. 2022 to 2025Mid-level UX/UI Designere-Plus
  3. 2021 to 2022Junior UX/UI Designere-Plus
  4. 2019 to 2021Junior UI & Digital DesignerBrand Connect

Education

  1. 2023Brazilian Sign LanguageIntroductory course · ENAP
  2. 2021Digital AccessibilityBootcamp
  3. 2018 to 2021Digital DesignBachelor’s degree · Anhembi Morumbi
  4. 2015 to 2017Visual CommunicationTechnical high school

Let’s talk.

Connect

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Phone: +55 11 98847-0004

Open to freelance and senior product design roles · São Paulo, Brazil